LO5 Idea development

a). Dates and timescales

b). resources and equipment

Pen and pencil
Paper
printer and scanner
DSLR camera and tripod
Model
Macbook Pro
Adobe Photoshop
Adobe InDesign
Adobe Bridge
Microsoft Word

The pen and pencil will be used in tandem with the paper to plan out mock up wire frames for a desired design. These will be an essential part of the planning stage. The printer for printing out documents to proof read. The scanner for uploading documents and plans for inspection. The dslr camera and tripod will be needed for the photography of the model. A mac computer with adobe programs, Photoshop, InDesign and bridge will be needed. Photoshop for the creation of graphics and visual aspects of the magazine, InDesign for the organization and creation of the magazine and bridge for the analysis of photographs. Microsoft word would be needed for the writing of the articles.

c). Personnel and activities

The personnel I would need to contact would need to be people in publication, distribution, advertising and sales. A publicist is a person who can manage and direct the publicity of the magazine. Distribution is important for the physical creation of the magazine and distribution of the product to stores. Advertising is a integral part as this person is relyed upon to make the product sell and increase sales. The sales part is handled by a large chain of news agents, book shops and supermarkets usually, for instance Sainsburys and Waterstones.

d). Budget

Predicted revenue
£460,500
Predicted out flow of costs
Total: £177,500
Employees full time and part time - £75,700 (3 employees. 2 part time and 1 full time)
Legal costs - £20,000
Printing - 34,600
Marketing and advertising - £47,200

e). Relevant legal and ethical

Law: Obscene Publications ACT 1959 And 1964.

Anything that deprave or corrupt a person. A warning is needed.

The Defamation Act 2013

This act is to protect intellectual property, so a if a person is unfairly insulted or defamed and as a result lost a significant amount of earning, they could sue for defamation of character and claim this back.

Copyright Law

This law protects the publication of content. Under 1995 regulation the period of the authors copyright was extended to the lifetime of the author and 70 years thereafter.

Negligent publication

The author or the publisher under certain circumstances, either individually or jointly, could be found liable for incitement or negligent publication.


Ethical Issues

Ethical issues are not covered by law. For example fashion magazines using furs from real animals, or encouraging people to play 6+ hours of video games.

LO5 Feedback

In review of the feedback given I believe the overall response was positive. In question four when I asked what I should include in my chosen ideas development. The majority of the answers suggested a timescale production plan as well as a budget plan. So to conform to this feedback I shall produce a production and budget plan as an addition to the development done.

LO4 Pitching ideas

LO3 Develpment for E3 everything idea - Treatment

LO3 Developing ideas proposal and pre production- Idea 2

Proposal for Entertainment magazine

Form
The form for the magazine will be print based media product.

Content
The content would mostly consist of articles containing informational for video games announced at the E3 convention.  The main content would be articles that overview the recent E3 releases. Other content will consist of reviews, interviews and advertisements. The cover will contain taglines for articles, slogans to attract customers, masthead for the title and cover lines to preview articles.

Style
The style of this magazine will be influenced by the design features and the industry standard conventions. The games magazine conventions are slightly looser than sporting magazines so the design will be a lot more flexible. To create a unique style for the magazine many gaming magazines will be used a reference guides. The house style for the magazine will consist of colour scheme, fonts and design graphics. This house style will become an important part of the magazines identity.

Position in the market
The market for gaming magazines isn't as full as other magazine markets, however it is a very competitive market. Magazines like EDGE and Xbox official magazine have dominated this market making it hard for new magazines to find a place in this market. These magazines have content that focuses on games specifically so to avoid being competitive with the magazines will be focused around a gaming convention and appealing to the audience for that.

Target audience
The target audience for this magazine is males and females aged 17 to 30. Of any ethnicity however western by culture and of demographic A,B,C1 so as to have disposable income. They should be fans of the gaming industry as well as the latest releases.

Pre production

Colour

Font

Graphics

Cover template

LO3 Developing ideas proposal and sample pre production- Idea 1

Proposal for sports magazine

Form

The magazine would be in the form of a print based media product.

Content
The content would consist of information and news on golf. The main content will consist of overviews of recent event and analysis of players standings. The would also be an interview with a golf player. The cover content will consist of a taglines for articles, masthead for the magazines title and cover lines to entice readers.

Style

The style of the magazine will mostly depend on the design of the magazine. This style will adhere to popular industry conventions. The magazine is a sports magazine so it will follow the conventions for sporting magazines but specifically golfing magazines. To make sure this is established many magazine examples will be used a reference material. The house style of the magazine will consist of a colour scheme, font type and a design. This house style will help to define the magazines images in the future.

Position in the market
There are a lot of golf magazines already making it a saturated market, however they mostly seem to be aimed at an older to middle aged audience. The magazine I will create, will be aimed at a much younger audience which will make it a prominent magazine in this market.

Target audience
The target audience for my magazine will be men and women of any gender and ethnicity, aged 17-30. The demographic should be of A,B,C1 so as to have disposable income enough to be able to indulge in items featured in the magazine. They should be a follower of the sport and an avid player.

sample pre production materials

Colours

Font

graphics

Cover template

LO2 Generate ideas for an original print based media product

Golf magazine

A monthly golf magazine would feature all the latest news on golf equipment, news on golf event and updates on golfers. This magazine will target a younger audience than other golf magazines. This is to create a new golf magazine audience that wouldn't usually buy into the sport, this would also benefit the magazine because there wouldn't be a competitive factor with other golf magazines. The target audience would be any gender and ethnicity aged 17-30.

Gaming magazine
A gaming magazine that is released annually. The magazine would be based around the E3 gaming convention that happens annually, this means the magazine would act as a supporting guide to the convention. This magazine would feature content like articles, reviews of games and written overview of the event. The target audience for this magazine would be a similar target audience to other gaming magazines. This means any gender aged 17-30, western by culture and of demographic A,B,C1. As this is the stereotypical demographic for games magazines.

 Lifestyle magazine
 A travel magazine that is released monthly. The magazine would be about travelling the world in 12 month, key places and must see locations. The content would consist of articles, reviews and guides. The target audience for this magazine would be people of any gender, ethnicity, aged 20-45 and of western culture. Of the demographics A, B, C1 because of the need for disposable income. 

LO1 Understand exsisting print based media- Empire magazine

 Purpose
Empire magazine is a film magazine that focuses on producing content on films for the purpose of educating and entertaining the reader. Empire provides this purpose through the use of film reviews and content that talks about film related subjects. This is done though the use of articles relating to these subjects. The magazine uses Mastheads and cover lines to attract the attention of the reader.

Form and style
The form for Empire is a print based media in the form of a magazine. The style for Empire is very uniform as the magazine has been in print for a long time and a style was developed and then stuck with. The style consists of a Masthead which states the name of the magazine, this is important for attracting customers and reader as the regular readers of the magazine will see this large mast head and read based on previous experience with the magazine. Another key feature for the style is the cover lines, these often consist of a short title stating something interesting from an article. THese cover lines are again used to attract potential readers. A less important aspect of the style is the tag lines, these are often in bold to make them more likely to attract the attention of the viewer. These taglines often say tags like "BUY ME!". The style also often consists of images, these images are more than often made a lot larger than most of the cover content. This is so that they draw attention to the magazine.

Content
The content of Empire magazine is mostly film related content such as reviews, film news and stories. This content is catered to the target audience for Empire. The film reviews are usually for new films that have just been released in cinema, this is done so as to attract the most amount of potential readers as possible this reason is also why Empire reviews brand new films instead of older films. The news content of Empire mostly consist of brand new film news such as announcements of film sequels and new films. However they is also a small amount of film gossip content to attract another kind of audience.

Meaning
The cover for Empire is a design masterpiece that clearly had a lot of thought put into it. The meaning behind all the various aspects are technical and tailored to the target audience. The colour for the empire cover is mostly of a monochrome nature, however the Mast head title 'EMPIRE' is in red letters which immediately draws the eye. This attention drawing technique has also be utilized the draw attention to the images and items of interest featured. The images and this monochrome colour scheme all denote film, and the idea of using technicals to manipulate how the audience sees the product.

Genre
Empire is of the entertainment genre, this is conveyed through the use of entertaining content that is featured through magazine. Empire also has a genre for the target audience, this genre is film and this is so that it appeals to the selected target audience for the magazine.

Target Audience
The target audience for Empire magazine is middle class people of the demographic A,B,C1. Of any gender, ethnicity and aged between 16-30. This target audience will more than likely be a film enthusiast and have an interest in keeping up with the latest news in the film industry. The film industry doesn't really have a stereotype that it caters to specifically so magazines like Empire have to focus on a specific age group and demographic.

Frequency
The frequency for Empire is monthly, this means Empire release a copy every month. This monthly release date ensures a entirely new issue of Empire, with relevant news, new reviews and information on new films.

Process involved in production
Empire is produced in stages to ensure that the magazine is made to the standard the audience desire. This means the magazine goes through a pre-production stage where designs are drawn up, content is gathered and ideas are thrown around to fit the specific commission of the monthly issue. The magazine is then put into production where articles are written up, photographs and images taken and graphics for the masthead and content are created. This content is then put together with the use of computer applications such as Adobe In design. After the production of the magazine is complete and the content lives up to the standards desired the magazine is then put into the post-production stage. The post production stage includes the editing and final remedying of any potential mistakes. Once finalised the magazine is put into print and distributed. In modern day Empire distributes using many digital platforms as well and physical copies, however back in 1990 and physical copies would have been the only platform Empire would distribute on.